Let me start this post with a disclaimer. I have been using the Urban Decay Eye shadow Primer Potion for 10 years and consider it a Holy Grail / Ride Or Die beauty product. However I decided I had to try the Wet n Wild Eye Shadow primer when a fellow Beauty Blogger @helloclementine suggested it as it was the first time I had heard of it.
Well lets me just say its a winner! For $4.69 it works just as well if not exactly the same as the Urban Decay Eye Shadow Primer. Not only does your eye shadow last all day it does not crease or transfer. The only difference is the texture and color of the two. Both are thick and tacky though so you do not need a lot of product or it will ball up on your eye lid.
Its hard to say its an exact dupe because of the color differences but when discussing Splurge vs Steal, the Wet N Wild is the winner. You will get the same results for a fraction of the cost. The Wet n Wild Eye Shadow Primer can be found at Target for $4.69. The Urban Decay Eye Shadow Primer Potion can be found at Ulta Beauty for $20.00
Have you tried both? What are your thoughts? Let me know in the comments!