Who is Jamie Kern Lima?

Jamie Kern Lima is the co-founder and CEO of IT Cosmetics. She graduated from Washington State University and worked as a news anchor before starting her own brand. She is also known for being an advocate for inclusivity in the beauty industry.

What inspired Jamie to start IT Cosmetics?

Jamie suffered from rosacea-prone skin, which led her to try countless makeup products but never finding one that worked for her. This inspired her to create a line of highly effective makeup products that would work for all skin types and shades.

What makes IT Cosmetics different from other makeup brands?

IT Cosmetics is known for its highly moisturizing formulas that effectively cover redness, dark circles, blemishes, and hyperpigmentation without settling into fine lines or looking cakey. Also, it offers shades suitable for all skin tones, textures, undertones, age groups or skin concerns individual has.

What are some popular IT Cosmetics products?

Some of their best-selling products include:

Does IT Cosmetics test on animals?

No, IT Cosmetics does not test on animals nor work with suppliers who perform animal testing.

Is IT Cosmetics vegan?

While not all of their products are vegan (as some contain animal-derived ingredients like beeswax), they do have a significant number of vegan offerings.