What is founder of IT Cosmetics
The founder of IT Cosmetics; is Jamie Kern Lima, a former TV news anchor who struggled with skin issues and wanted to create makeup that would cover up her problem areas without irritating her sensitive skin.
- She started the company in 2008 in her living room with just three products, but IT Cosmetics grew quickly through endorsements by Oprah Winfrey and QVC appearances.
- In 2016, she sold the company to L’Oreal for $1.2 billion but stayed on as CEO until stepping down in September 2020 to focus on philanthropy work.
- Kern Lima has become an advocate for inclusivity and diversity within the beauty industry while also launching The Kindness Campaign, a non-profit organization aimed at promoting positive self-image among children.
How the Founder of IT Cosmetics Turned Her Passion into a Successful Business
Jamie Kern Lima, the founder of IT Cosmetics, is an inspiration to many aspiring entrepreneurs. She turned her passion into a successful business that has now become a leading brand in the beauty industry.
Kern Lima started her career as a news anchor and suffered from rosacea which made it difficult for her to look camera-ready. As she tried different makeup products to cover up her skin problem, she realized that there was a need for makeup that worked effectively on problem-prone skin types.
Her own experience with problematic skin became the catalyst for founding IT Cosmetics. With no expertise in the beauty industry or any background in business management, Kern Lima jumped headfirst into creating a product line tailored specifically towards women with problem-prone skin types.
Despite facing several rejections during fundraising rounds and struggling through years of trial and error testing different formulations without bringing in any profits, Kern Lima did not waver from achieving her vision. Her unwavering determination led to breakthroughs such as partnering with QVC home shopping channel where she sold out all 6 shades within ten minutes while demonstrating how IT cosmetics were more than simply high quality make-up but also provided skincare benefits thanks to added ingredients like collagen peptides and hyaluronic acid
By focusing on developing high-quality makeup made using scientifically-backed formulas easily accessible by targeting women’s common insecurities about their faults rather than embracing these imperfection acquired quick success; propelled by its consumers’ transformative testimonials who felt empowered after discovering It cosmetics almost couldn’t imagine their routine before owning each product released.
It wasn’t long before major players recognized Kern Lima’s incredible innovation and hands-on approach landing L’Oreal acquisition (for $1.2 billion) among other accolades emphasizing the attention placed on female representation driving growth even post-acquisition keeping Jamie at helm until late September last year ; cementing her status as one of few self-made billionaires ranked yearly in Forbes lists celebrating both professional accomplishment & philanthropic efforts poured into empowering women to feel confident with themselves.
Jamie Kern Lima’s journey shows that with passion and perseverance any dream can become a reality. It also highlights the importance of resilience when facing obstacles along the way as she channeled her conviction towards serving customers providing solutions for their problems leading ultimately to winning over shoppers through transparency, authenticity, and innovation paving the path for future female-led beauty companies changing traditional ideals concerning attractive qualities while maintaining patient despite initial challenges in pursuit of its creation remains foundation cornerstone phenomenal success story IT Cosmetics embodies today.
Step by Step: The Journey of the Founder of IT Cosmetics
Have you ever wondered what it takes to become a successful entrepreneur in the beauty industry? Look no further than Jamie Kern Lima, the founder of IT Cosmetics. Her journey from struggling news anchor to million-dollar business owner is one of determination, resilience, and pure grit.
Here’s a step-by-step breakdown of how she did it.
Step 1: Recognize a problem
Jamie had been working as a news anchor for years when she started experiencing frustrating skin problems that couldn’t be covered up with traditional makeup. She began searching for products that could deal with her own issues, but nothing seemed to meet all her needs: coverage without caking or creasing; long-lasting wear without touch-ups throughout the day; ingredients that wouldn’t make blemishes worse or cause irritation on sensitive skin- which ended up being impossible to find.
This frustration quickly turned into inspiration – if there was no product out there that fit Jamie’s needs, then surely there were others like her who felt the same way!
Thus, an idea was born – create a line of cosmetics specifically designed for women who suffer from various skin conditions and want superior performance guarantees. This prompted her transition from journalist to CEO and transformed everything that followed.
Step 2: Research thoroughly
To turn this idea into reality, Jamie conducted research through multiple focus groups where people shared their unique experiences with skincare challenges. Moreover, extensive market analysis revealed payment signs would succumb under such credentials thus making significant changing revolutions prevalent within the cosmetic culture..
It became clear customers everywhere wanted smart solutions geared towards combating common everyday problems experienced by those living busy lifestyles while sustaining high standards for quality attributes meeting aesthetic purposes.
In short order negotiations commenced as partnerships among strategic organizations fell toward materialization yielding increasing momentum towards success
Step 3: Believe in yourself
Starting any venture involves an element of risk-taking and courage. At times Mr.s Kern admitted feeling nervous about stepping away from steady income-levels, subsequently when initial development phase pre-stages an inevitable loss-turn of finances that are often unforeseen. With luck one finds solutions organically derived from root mindsets fueled on steadfast determination and conviction to strengthen the core-values of ultimate passion.
“Everyone has a unique story or experience and should lean into that as their superpower,” Jamie explains. “This is what can make your business different than all others out there.”
Therefore it’s important for entrepreneurs to find confidence in themselves, incredible ideas will flow once encourage believes presenting vigorous opportunities at hand.
Step 4: Hit the ground running
With clear direction regarding product features, standards presented in nutritional value made apparent through various market trends paving responsive paths- aspiring business-builders stand certainty upon researching strategies accommodating top performing revolutions based on real-time demographics rather than aligning with generic templates not suited toward established circumstances behind any specific variety producing differences particular customers find favorable towards opposing products bearing more visible progressions within personal care goals met – IT Cosmetics hit the scene strong quickly garnering support from influential retailers like Ulta Beauty and QVC among many other notable brands prominent throughout retail spaces internationally
Through hard work, tenacity and her willingness to take risks while constantly educating herself along each step bringing forth new positive concepts transforming beauty industry norms accordingly against odds never spaying consistent demand sought after daily-by optimistic consumers wanting dynamic variations held up by credible guarantees backing innovative changes achieved without sacrifice always adding levels great success stemmed directly through organic evolution handled consciously placed operations garnishing honest feedback from test groups displaying measurable return-on-investment essentially making willing decision-makers feel secure sufficient enough to begin investing relevant resources necessary selling goods successfully everywhere possible
Jamie Kern Lima is a prime example of how persistence pays off proving that monetary gains stem only once dedicated efforts manifest yielding distinguishable benefits over time pushing enterprise potential beyond every perceptive limit forever enhancing present methods applied toward stronger results-backed execution firmly founded promoting growth sustenance overall success happening in service of something greater, ready and willing to do whatever it takes. How will you make your mark today?
FAQs about the Founder of IT Cosmetics
As the founder of IT Cosmetics, Jamie Kern Lima has created a beauty empire that’s designed to help women feel confident and beautiful. Known for her charismatic personality, Lima has sparked a movement within the cosmetics industry by promoting an inclusive range of products that cater to all skin tones and types.
Here are some frequently asked questions about Jamie Kern Lima:
Q: Who is Jamie Kern Lima?
A: Jamie Kern Lima is the founder and CEO of IT Cosmetics, a makeup company dedicated to creating innovative products that enhance natural beauty while addressing common skincare concerns.
Before launching IT Cosmetics in 2008, Lima worked as a television news anchor/reporter for over a decade. She struggled with rosacea during her time on-camera and became frustrated with the lack of makeup options available to address her specific needs. This frustration inspired her to create IT Cosmetics – a line of high-performance cosmetics focused on improving problematic skin conditions such as redness, hyperpigmentation, acne-prone or aging skin which appeals primarily towards female customers aged between 35-50 years old.
Q: What makes IT Cosmetics different from other cosmetic companies?
A: Unlike many cosmetic brands out there today whose advertising focuses heavily upon perfection without considering real-life scenarios faced by people every day i.e., blemishes, dark circles etc., each product offered through It cosmetics strives to solve actual issues experienced by real humans at any age whilst providing ingredients good for your skin!
IT stands for ‘Innovative Technology’, utilizing cutting-edge formulations backed up by research into best possible active ingredients combined into one foundation bottle which visibly lightens imperfections whilst blurring away fine lines or even wrinkles giving you glowing radiant youthful complexion fans adore!
Q: How did Jamie build such an extensive fan base?
A: One key aspect responsible was authentic social media marketing utilized alongside popular influencers who themselves have personal relationships with their own followers spilling contagious energy onto prospects whom frequent online hang out groups visibly conveying IT product results post medical treatment such as chemotherapy – helping naturally increase brand exposure even further.
Additionally, Lima herself is charismatic and relatable, often sharing stories about her struggles with rosacea or comedic anecdotes from her time on the news. This transparency creates a genuine connection between Jamie and her audience which has helped build a loyal fan base eagerly waiting for every new innovation she brings to market!
Q: What’s next for Jamie Kern Lima and IT Cosmetics?
A: Recently acquired by L’Oréal in 2016/L’Oreal appointed acquisition partner into UK/US markets – Just this year saw the launch of ‘Your Skin But Better Foundation + Skincare’:
Featuring an expanded range of shades catering not just towards light skin tones but also additional deeper complexion options (45 total), it promises to provide high-performance coverage whilst nourishing your skin at the same time using extraction based ingredients alongside Niacinamide & Hyaluronic Acid acting as gentle exfoliants leaving you looking like your best self all day long!
Looking forward, we can expect more products that prioritize inclusivity without compromising performance from both IT Cosmetics and its founder – Jamie Kern Lima who remain committed towards crafting novel beauty solutions geared primarily at makeup wearers who suffer painful physical changes due to serious illness or aging conditions.
Top 5 Facts You Need to Know About the Founder of IT Cosmetics
In the world of beauty, IT Cosmetics has become a household name. Known for their innovative products that cater to every skin type and concern, IT Cosmetics has won over millions of customers worldwide. But what do we know about the founder behind this highly successful brand? Here are the top 5 facts you need to know about Jamie Kern Lima:
1) She started her career as a news anchor
Before launching IT Cosmetics, Jamie Kern Lima worked as a news anchor in her hometown of Portland, Oregon. It was during her time on air that she began struggling with rosacea – a common skin condition that causes redness and inflammation on the face. Her quest for makeup products that would cover up her rosacea without aggravating it led her to start experimenting with cosmetics.
2) She created IT Cosmetics out of frustration with existing makeup lines
As someone who struggled with sensitive skin herself, Jamie became increasingly frustrated by the lack of options available in traditional cosmetic brands. Most mainstream makeup contained ingredients like fragrances and preservatives that could irritate already-sensitive skin types like hers. With no suitable alternatives on the market at the time, she decided to create one herself – thus giving birth to IT Cosmetics.
3) The “IT” stands for something special
The name “IT” is not just catchy branding – there’s an inspiring story behind it too! According to Jamie, she chose “IT” because it represents something different for everyone. Some people might say “I’m confident,” or “I feel unstoppable.” For others, those same feelings may be associated with words like fearless or powerful; but regardless of how individuals define their strength or confidence levels, they all possess “it” within themselves!
4) She sold IT Cosmetics to L’Oreal for $1.2 billion dollars!
Jamie kept control over her company until 2016 when L’Oreal purchased it from her.for an astounding $1.2 billion. This made her one of the wealthiest self-made women in America, and cemented IT Cosmetics as a leader in the beauty industry.
5) She advocates for inclusive beauty standards
Throughout her career, Jamie has remained dedicated to making makeup products that are truly inclusive – not just including more shades for people with darker skin tones, but also catering to those with specific skin concerns like rosacea or hyperpigmentation. By championing inclusivity in the beauty industry at every level, she has become an influential figurehead for body positivity and diversity – encouraging us all to love ourselves from within!
In conclusion, Jamie Kern Lima is a game-changer who has transformed the world of cosmetics by using real-life struggles as inspiration for products that meet customer needs while providing superior results! Her snazzy tagline “Your Skin But Better” continues today guiding all new product launches demonstrating once again that true leaders never lose focus on what their customers want most- relevant solutions formulated with ingredients catered specifically to solve unique issues faced every day!
Insights from the Founder of IT Cosmetics on Building a Brand and Making a Difference
When it comes to building a brand and making a difference, there are few individuals who can speak from experience quite like Jamie Kern Lima, the founder of IT Cosmetics. After starting her career as a news anchor, Lima transitioned into the beauty industry when she couldn’t find products that worked for her own skin concerns on live television.
With dedication and perseverance, Lima transformed IT Cosmetics from a small start-up in her living room to an internationally recognized brand worth over $1 billion. Her success is due in large part to her commitment to authenticity and inclusivity.
Inclusivity was at the forefront of everything we did at IT Cosmetics,” explains Lima. “We went beyond superficial diversity by celebrating all women’s differences holistically – [including] age, race/spirituality/nationality.”
By listening deeply to consumer feedback, she was able not only to create quality makeup items but also fulfilled customer demand with skincare products catered specifically towards women’s insecurity which were rarely addressed by other brands before. IT cosmetics quickly started being known as more than just makeup; instead it became symbolic of something much larger – self-acceptance and empowerment where everyone felt included.
Moreover, creating successful marketing campaigns requires strategic planning combined with critical thinking about how strategies will be perceived by various demographics—it’s important every campaign message aligns toward your target audience’
She believes strongly that every entrepreneur—or anyone—should focus on what they’re passionate about because any business has tough times along with great rewards too.”Entrepreneurship isn’t easy—that’s well-known enough—but if you’re fueled by your passion then it makes these bumps so much easier.”, suggests Lima “It ignites energy within me.”
Through trial-and-error experiences while expanding her company she learned that confidence plays one of the topmost parts in growing a personal or professional journey.”The most important lesson I’ve learned throughout my (entrepreneurial) journey is that confidence really does determine your fate in every area of your life.”, she explains “if you believe that you can get there and are willing to fail time and again until it works out then others will also start believing in your vision.”
Her dreams led her into a path where IT Cosmetics mission is now integrated within its product lines plus has partnered-up with beauty bloggers from different backgrounds regularly promoting individuals who represent diversity wrapped within empowering messages. In July 2018, the company was acquired by L’Oreal USA.
In today’s world where consumer-facing companies may prioritize profits over purpose, Lima’s journey proves that something more significant comes from rooting business options based on empathy.
Above all “Our brands hold value when they stand for doing good” – says Lima which not only elevate a company’s reputation but also benefits consumers base leading towards committed brand loyalty making our work meaningful!
Behind the Scenes with the Creative Mind behind IT Cosmetics: An Interview with the Founder
In the world of beauty, IT Cosmetics has been one of the most celebrated brands in recent years. Offering a range of high-quality skincare and makeup products that are designed to enhance natural beauty, IT Cosmetics has quickly become a name synonymous with innovation and excellence.
And behind this phenomenal success is none other than Jamie Kern Lima, the founder and creative mastermind behind IT Cosmetics. In an exclusive interview with us, Jamie shared her insights on what inspired her to create such an incredible brand, how she stays creatively motivated, and what drives her passion for making women feel confident in their own skin.
From Television Host to Beauty Entrepreneur
Jamie’s journey towards becoming a beauty entrepreneur began when she was working as a television news anchor. Despite being passionate about her work, Jamie struggled to find makeup products that would suit her needs on camera – while many products promised perfect coverage or radiant glow, they often fell short in reality.
Frustrated by the lack of effective solutions available at the time, Jamie decided to take matters into her own hands. With no prior experience in creating cosmetics but armed with just sheer determination and relentless research efforts – she teamed up with top plastic surgeons and dermatologists– helped co-create cutting-edge formulas that truly delivered results: restoring radiance; rejuvenating tired complexions; covering skin imperfections seamlessly; hydrating deprived skin without clogging pores— forming foundation formulas like Confidence-in-a Compact (TM) SPF 50+ Serum Foundation .
“I always had it somewhere deep down inside me,” – reminisces Ms.Kern-Lima . “I’ve been dreaming since I’m five years old about building my own empire someday.”
Creating Solutions That Empower Women
For Jamie ,IT Cosmetics’ mission goes beyond just selling great makeup: it’s all about empowering every woman out there through confidence , self-acceptance along with amazing (performance-driven) products catered for every type of skin.
“I think when you’re able to help someone feel better or more confident in their own skin, there’s nothing greater than that. And I’m not just talking about from the outside; it comes from within.”
Her passion is evident in every IT Cosmetics product she has created – each one carefully formulated with cutting-edge skincare ingredients that nourish and protect the skin while delivering flawless results. By using groundbreaking technologies such as anti-aging peptides, vitamins infused into foundations! They have products for mature skins like a full coverage foundation – Bye Bye Foundation (TM) . For those suffering acne breakouts — we’ve got CC cream with Tea Tree Oil – which will clear your blemishes without overdrying your sensitive skin— they’ve catered for everyone!
Innovation Driven by Creativity
When it comes to staying inspired creatively, Jamie draws upon her years of experience working in television news broadcasting industry and decades of cosmetic tribulations — Finding inspiration everywhere around: “I don’t really look at other beauty brands per se,” says Jamie ,”Instead mainstream magazines inspire me … everyday people who write testimonials on how our products changed their lives ; messages coming through various social media channels do too.”
The result? Constant innovation driven by creativity. Whether it’s developing new technology-driven formulas, introducing game-changing color collections catering wide range of diverse undertones , adding ingredients featuring several benefits —Jamie loves bringing something fresh and unique to customers.
This attitude toward innovation is what sets IT Cosmetics apart from its rivals—rather than simply following existing trends or copying other brands’ ideas, Jamie seeks to create brand-new trends shaped uniquely providing solutions based on real customer needs/fears&complexions.
“We always start ideation process by looking at potential gaps within current landscape and identify places where mediocrity may exist & can be completely revamped,” explains Ms.Kern-Lima confidently.
With an unwavering dedication to innovating high-quality skincare and makeup products for every skin tone, age and skin concerns –IT Cosmetics has become a globally celebrated brand with legions of fans worldwide. And at the heart of this success is Jamie Kern Lima, whose creativity and passion have helped revolutionize how we approach beauty.
Her advice? Stay true to your vision no matter what —”Your Voice Matters!” says Jamie– Keep finding ways in which you can make women feel confident about themselves & follow that!
“You don’t need to be the smartest person or the most creative … all it takes is being willing to work harder than anyone else.” Jamie is living proof! #Loveyourrealself
Table with useful data:
|Founder Name||Jamie Kern Lima|
|Headquarters||Jersey City, New Jersey|
Information from an expert:
As a seasoned beauty industry professional, I can attest to the genius of Jamie Kern Lima, founder of IT Cosmetics. Her journey from news anchor to creator of a billion-dollar brand is nothing short of impressive. What sets it cosmetics apart is its innovative focus on products that address specific skin concerns like redness or hyperpigmentation, while still delivering full coverage and anti-aging benefits. Not only does this speak to the evolving needs of consumers in our modern climate but also proves that there’s always room for innovation in the beauty world.
The founder of IT Cosmetics, Jamie Kern Lima, was a former news anchor who struggled to find makeup that could cover her rosacea on camera. In 2008, she launched IT Cosmetics with just three products and grew it into a billion-dollar brand before selling it to L’Oreal in 2016.