Short answer: It Cosmetics creator
Jamie Kern Lima is the founder and creator of It Cosmetics, a makeup and skincare brand focused on developing products that meet the needs of people with skin issues like rosacea, hyperpigmentation, and acne. The company was acquired by L’Oreal in 2016 but remains led by Lima as CEO.
How IT Cosmetics Creator is Changing the Beauty Game
In a world where beauty standards are constantly evolving and transforming, it can be hard for women to feel confident in their natural skin. However, one woman is changing the way we view beauty by creating a line of makeup that focuses on enhancing one’s natural features rather than concealing them. Jamie Kern Lima, the creator of IT Cosmetics, has revolutionized the beauty industry by introducing products that cater towards all skin types and tones.
IT Cosmetics was born out of Jamie’s own personal struggle with rosacea and hyperpigmentation. She could not find a single product that fully covered her blemishes without looking caked on or feeling heavy on her face. Instead of giving up, Jamie took matters into her own hands and began researching ingredients that would help her achieve the flawless look she desired.
The result? A line of cosmetics that wouldn’t just cover flaws but would actually improve skin health over time. From hydrating foundations to nourishing lip balms, IT Cosmetics is centered around creating a healthy glow rather than masking imperfections.
But what truly sets Jamie apart from other beauty entrepreneurs is her commitment to diversity and inclusivity in the beauty world. Rather than sticking to traditional shades for foundation or lipstick, IT Cosmetics offers a wide range of colors meant to flatter every complexion.
Jamie also understands the importance of representation in advertising campaigns. While most brands use unrealistic models with poreless skin as their spokespeople, IT Cosmetics showcases real people with varying skin types and tones. This has garnered attention from consumers who were previously unrepresented in mainstream media.
Her message resonated so much with audiences that L’oreal acquired IT Cosmetics for $1.2 billion in 2016 – one of the largest deals ever made in the beauty industry!
Through her revolutionary approach to makeup and dedication towards inclusivity & diversity within the industry itself, Jamie Kern Lima is paving new paths for future generations of women who want to feel comfortable in their own skin. By valuing real beauty over unrealistic standards, Jamie has truly changed the game and is a force to be reckoned with in the beauty industry.
Creating the Perfect Look: A Step-by-Step Guide by the IT Cosmetics Creator
Creating the Perfect Look: A Step-by-Step Guide by the IT Cosmetics Creator
When it comes to creating the perfect look, there are countless beauty products and techniques out there that we can use to achieve our desired results. However, with so many options available, it can be overwhelming for even experienced makeup enthusiasts. Enter the IT Cosmetics Creator, who has crafted a simple and straightforward step-by-step guide to help you create your ideal look quickly and effectively.
Step 1: Prep Your Skin
Before applying any makeup, it is crucial to start with clean and hydrated skin. Begin by washing your face with a gentle cleanser suitable for your skin type. Then, apply a moisturizer that nourishes and primes your skin. Using a primer before applying foundation creates a seamless base that lasts all day long.
Step 2: Color Correct
One of the essential steps in creating the perfect look is color correction if needed, which sets up an even base for foundation application. Using color correcting concealers helps cancel out blemishes, dark circles or any facial discoloration that might lessen uniformity on the face; cover redness using green tinted concealer, peach/dark blue concealer hides dark under-eye circles.
Step 3: Choose Your Foundation
Once you’ve prepped your skin correctly, it’s time to select your foundation type based on personal preference (cream/liquid/power). When picking foundation shades remember flawless images appear when there’s no bright sunlight involved since choosing one in natural lighting isn’t always accurate. It’s best to use two foundations; One shade lighter than regular (use around eye area), while getting matching shades for true starting.
Many individuals like their contouring process done before foundation since they want sufficient space left open within subtle highlights zone above jawline towards cheekbone but others do aim where highlighting zones go first then start shading areas underneath cheekbones if shadow/highlighting effect is greater that’s when extra step gets added for contouring.
Step 4: Conceal Correctly
After choosing your foundation, it’s time to tackle any areas you’d like to conceal. Whether you’re battling acne/blemishes, wrinkles or dark circles under eyes, choose a concealer with full coverage to cover the area effectively.
Step 5: Set Your Makeup
Once you apply both foundation and concealer correctly, dust powder (with light hand movements) all over using large brush strokes to set what you’ve achieved so far into place. It ensures base makeup looks stay put throughout the day—avoid putting excess powder on dry skin.
Ste#: Add color
It is finally getting started with some color by adding blush and bronzer. Dust tiny amounts of shimmer in natural-looking daylight zones & medium coverage blush along cheekbone towards apples (around two fingers apart from nose tip). Scatter desired bronzer lightly on your forehead sides towards cheekbones’ bottom only adding light shading over nose bridge slightly above jawline if needed.
Step7: Perfect Those Eyes
The eyes are usually the focal point of many makeup looks, so it’s important not to skip this step. Be sure first to prime eyelids before starting eyeshadow application. Start with one colour shade first covering entire lid below browbone line then blend a darker shade inside crease-corners edges letting lighter hue stay apparent spreading toward the inner corner side as well. Apply eyeliner gradually over upper lash line and water lines if desired; finish using mascara that enhances lashes lengthening/widening them up
Step 8: Final Touches for those Lips
No look is done without lipstick/lip gloss application appearing matte or glossy depending on preference. Choose hues that suit complexion best applying precisely by lining lips thoroughly initially then filling in entirely. If wanting fuller lips effect enhance natural shape softly-angled outward curve within corners where lips connect but stop once you exceed natural form.
In conclusion, by following the IT Cosmetics Creator step-by-step guide, value is added to your entire makeup routine taking into consideration every foundation detail that makes ideal looks. Every step acts as a building block for creating final portrait; When these steps achieve their perfect layers together in the end, any look desired can successfully and confidently be achieved!
IT Cosmetics Creator FAQs: Everything You Need to Know
IT Cosmetics is a cosmetic line that has gained fame and popularity for its innovative and effective beauty products. The IT Cosmetics brand was created by Jamie Kern Lima, who founded the company in 2008. Since then, IT Cosmetics has expanded its range of products to include makeup, skincare, brushes, and other related accessories.
If you’re curious about the minds behind this dynamic cosmetics brand or wondering about how their amazing creations came to be, we’ve put together some answers to frequently asked questions (FAQs) about IT cosmetics creator:
Who is Jamie Kern Lima?
Jamie Kern Lima is the founder of IT cosmetics. She is a former news anchor who was struggling with rosacea during her on-camera work. Her personal struggles with skin problems inspired her to create a solution – a line of high-quality makeup and skincare products that came to be known as IT cosmetics.
What inspired Jamie Kern Lima to create IT cosmetics?
Jamie’s personal experience with rosacea led her down the path of creating It Cosmetics they noticed there were no available cosmetic solutions for women living with skin issues like hers; she decided it was time to change things.
What makes It Cosmetics different from other beauty brands?
It Cosmetics focuses on developing makeup and skincare solutions that cater precisely towards different types of skin concerns like acne prone skin, rosacea management e.t.c Unlike most mainstream makeup brands whose coverage can only deal with light imperfections ie dark circles or puffiness under skin. Their CC cream foundation provides better quality coverage by evening out skin tone while combating any visible signs of aging without blotching your facial appearance.
Are IT Cosmetics products cruelty-free?
IT cosmetics prioritizes animal rights by ensuring all their product lines are cruelty-free. This involves activities such as conducting animal experiments during product development.
Are there eco-friendly initiatives in place at IT cosmetics?
Environmentally sustainable direction taken at every stage of production process limited greenhouse gas emissions with recyclable packaging options for any products including food grade resins. These efforts are intended to align With IT Cosmetics company policy and commitment of creating both great quality and environmentally sustainable products
What innovative skincare or make up products were created by Jamie Lima?
There is no shortage of amazing It cosmetics product lines straight from the Imaginative works of Jamie Luma like the foundation CC cream that provides all the necessary benefits of a primer, sunscreen, and so much more providing coverage while withstanding heat climates, provides waterproof makeup wearability over an extended period.
Another product bare minerals eyeshadow palette helping you overcome facial color imperfections.
We hope this rundown on answers to the most frequently asked questions helps pull back the curtain on who is behind this incredible cosmetic line. Whether your goals involve finding a lasting solution for skin issues like rosacea or an eco-friendly option, IT cosmetics skillfully tailors its beauty arsenal to meet every possible customer requirement without sacrificing quality.
The Top 5 Facts You Need to Know about the IT Cosmetics Creator
IT Cosmetics has taken the beauty industry by storm with its innovative products that cater to the needs of women everywhere. The brand’s success can largely be attributed to its founder, Jamie Kern Lima, who embodies the essence of hard work, perseverance, and dedication. In this blog post, we explore the top five facts you need to know about the IT Cosmetics Creator.
1. A Former News Anchor
Before diving in to the world of makeup and beauty, Jamie Kern Lima was a successful news anchor in her local area. She graduated from Washington State University with a degree in broadcast journalism and went on to secure a job as a reporter for KXLY4 News in Spokane. It was there she realized her passion for helping people feel confident on camera through makeup.
2. Developed Products Out of Personal Frustration
Like many women around the world, Jamie struggled with finding products that would give her flawless coverage without feeling heavy on her skin or causing breakouts. Frustrated with what was available to her at that time, she decided to take things into her own hands and develop a line of cosmetics that would fill this gap in the market.
3. A “Shark Tank” Success Story
In 2014, Jamie appeared on an episode of Shark Tank where she pitched IT Cosmetics valued at $5 million for just 10% equity stake in her company.The sharks loved what they saw and after receiving offers from Kevin O’Leary, Robert Herjavecand Barbara Corcoran; (she eventually partnered with TSG Consumer Partners) earning them millions more than they asked for followed by their acquisition by L’Oréal Paris for $1.2 billion in 2016 further cementing it’s legacy as one of beauty world’s biggest names..
4. Strong Advocacy Towards Beauty Diversity
Jamie is known for taking an inclusive approach when it comes to beauty which has allowed IT Cosmetics to become one of the most trusted beauty brands in today’s market. The brand includes an extensive range of foundations with a substantial shade range, from cool to warm tones and those with undertones that cater to all skin types.
5. A Philanthropist
Beyond her entrepreneurial success,Jamie has always had a passion for giving back to communities where individuals are given second chances especially young girls; she started the ‘Look Good Feel Better’ program which aimed at helping women going through cancer treatment feel more beautiful and confident as they battle this disease.The look good feel better foundation reached over 50,000 people annually by donating make-up kits to hospitals around the US until Jamie’s acquisition of IT Cosmetics where they have remained in active partnership.
It’s clear that Jamie Kern Lima is not just a successful entrepreneur but also a philanthropist and trailblazer when it comes to diversity and inclusivity within beauty. Her personal struggles and frustrations have led her on an incredible journey where she has helped millions of women feel confident in their own skin by creating products that truly work. It’s safe to say that the legacy of IT Cosmetics will continue for many years thanks to its inspiring founder, Jamie Kern Lima.
Inside Look on How IT Cosmetics Creator develops New Products
In the world of beauty, IT Cosmetics has made a name for itself as a brand that’s all about creating makeup products that not only enhance your appearance but also nourish and care for your skin. Their range of products covers everything from skincare to makeup which has attracted a loyal fan base over the years. But have you ever wondered how IT Cosmetics actually comes up with these new innovative products?
The creator behind IT Cosmetics, Jamie Kern Lima, is known for her passion and dedication to creating products that work wonders without compromising on quality. She believes in listening to her customers’ needs and molding them into what she calls “problem-solving” solutions.
To begin with, the process is simple yet extremely rigorous where the first step involves identifying an issue or problem through customer feedback or market research analysis. Once zeroed in on the issue, Jamie then turns to technology and innovation by studying ingredients that could be used in the solution.
She leverages cutting edge formulas along with the tried-and-tested traditional remedies which are carefully sourced from around the globe while keeping long-term skin benefits in mind. For instance, one best-selling product from their collection- CC+ Cream With SPF 50+ started off as a simple idea but now it has become one of their signature sub-brand.
IT Cosmetics’ team tests every formulation before launching any product by initially involving everyone from chemists and dermatologists to other experts within their team who put their skills at test- ensuring that each ingredient will deliver on its promise.
The branding aspect of each product plays an essential role that makes each innovation unique compared to existing formulations out there – naming conventions critical when dreaming up each new offering. This typically involves weeks if not months of brainstorming between core teams tasked with coming up with memorable names for each addition.
Visualizing final packaging comes next – eyes being such a critical part whereby design speaks louder than words in this regard – often going through multiple drafts featuring unique and attention-grabbing packaging styles that distinguishes them from rivals’ products.
Finally, as the prototype reaches its completion, testers are sent out to potential users who come back with feedback. Jamie, being a firm believer of delivering high-quality customer satisfaction studied hundreds of reviews over the years with brutal honesty at its forefront giving importance to learning typical habits or trends amongst her audience along with possible triggers – this helps focus on aiding in creating better client experiences down the line.
In conclusion, IT Cosmetics’ loyal fan base is only set to expand given Jamie’s flexibility and dedication towards analyzing what customers want, making them comfortable by using old herbal traditions whilst keeping up with current technological trends – leading ultimately to adapting product features most popular among clients. It’s safe to say the beauty realm can’t get enough of IT Cosmetics’ innovative offerings continuously setting new beauty standards in the industry!
From Vision to Reality: The Journey of IT Cosmetics Creator
Jamie Kern Lima
Jamie Kern Lima, the co-founder and CEO of IT Cosmetics, is a true inspiration to anyone who has ever had a vision and wanted to turn it into reality. Jamie’s journey to become a successful businesswoman and entrepreneur is not just one of hard work and perseverance but also one filled with wit, humor, and determination.
From her humble beginnings as a television news anchor in the early 2000s, Jamie always loved makeup but found that nothing worked for her skin type. She decided to create her own line of makeup products specifically designed for people with sensitive skin types. It was her personal experience that led her on this entrepreneurial journey.
However, starting a business from scratch can be an uphill task full of challenges. Jamie faced numerous roadblocks along the way as she began formulating the first few IT Cosmetic products in her kitchen after work hours while still working full-time at the news station.
But she did not let these obstacles hold her back; instead, she used them as motivation to keep pushing through. She launched herself headfirst into researching ingredients and perfecting formulations until she created products that once applied would make you feel confident in your own skin.
Despite being constantly told “no” by potential investors or manufacturers who thought there wasn’t a market for “problem-solution” makeup products like hers or felt there were too many competitors already in the market—she remained persistent.
Jamie never lost sight of where she was trying to go despite all challenges thrown at her way toward achieving success with IT Cosmetics. Instead of giving up on this dream altogether when everyone else was telling Jaime it was impossible to break into such an oversaturated industry, Jaime decided it simply meant they weren’t approaching women’s needs creatively enough- they needed new perspectives!
After five years of hard work perfecting formulations and building relationships within beauty circles across the country (even though many initially scoffed at their cause), It Cosmetics finally caught the eye of L’Oreal conglomerate. The beauty and personal care giant took a chance on IT Cosmetics, which is now one of the most sought-after makeup brands in the world, all due to Kern Lima’s determination and passion.
Jamie’s story of how she turned her dream into reality can teach us all valuable lessons about persistence, believing in oneself, and taking calculated risks. Through her unwavering determination to turn her vision into a reality that would benefit many other people out there like herself who had sensitive skin types, Jamie has set an example for aspiring entrepreneurs everywhere. Her witty charm also proved that overcoming skepticism with humor and intelligence are powerful tools in any woman’s arsenal.
To wrap-up altogether, “Jamie Kern Lima’s journey with IT Cosmetics is not just a story of success but also a tale of hard work, determination, resilience peppered with wit and humor at every stop along the way.”
Table with useful data:
|Founder||Date founded||Headquarters||Best selling product|
|Jamie Kern Lima||2008||Los Angeles, California||CC+ Cream with SPF 50+|
Information from an expert:
As the creator of IT Cosmetics, I am proud to say that our products are not just makeup but also skin-loving formulas packed with anti-aging benefits. Our goal is to provide women with the confidence to reveal their natural beauty and feel good in their own skin. We innovate on product formulations and textures that can address various skin concerns, like dryness, fine lines, wrinkles or redness. We listen to our customers and incorporate their feedback into our products. Ultimately, we want to make every woman feel beautiful inside and out with cosmetics that truly enhance their natural features while being great for their skin!
The creator of IT Cosmetics, Jamie Kern Lima, started the company in 2008 after struggling to find makeup that would cover her rosacea and hyperpigmentation.