Short answer: Jamie Kern Lima is the founder of IT Cosmetics, a makeup brand that focuses on providing products for people with skin concerns such as rosacea and acne. Lima’s background in television news led her to create products that were able to withstand long hours of cameras and harsh lighting. IT Cosmetics has since become a well-known and beloved brand among beauty enthusiasts.
How IT Cosmetics Became a Household Name under Jamie Kern Lima’s Leadership
IT Cosmetics is a household name for beauty enthusiasts and makeup lovers, thanks to the leadership of its founder and former CEO, Jamie Kern Lima. She has transformed IT Cosmetics into a multi-billion-dollar empire with her innovative ideas and unshakable beliefs in self-love and inclusivity.
The journey of Jamie Kern Lima started when she was working as a TV news anchor. She struggled to find makeup products that would cater to her skin issues like rosacea and hyperpigmentation while still looking natural on camera. This became the foundation of IT Cosmetics’ mission – creating makeup products that are not only effective but also minimizes the need for heavy tools for coverage.
Jamie took a leap of faith in 2008 and founded IT Cosmetics from her living room. Her motto is ‘Your Beauty Problems Are Our Solution,’ which means that she wanted to address every customer’s problem concerning their unique skin concerns. She knew what people needed because she was one such person whose needs were not being met by conventional makeup brands.
IT Cosmetics’ chief offering is its famous CC Cream, which stands for color correcting cream. It’s an all-in-one product that provides skincare benefits along with medium-to-full coverage with an SPF 50+ sun protection without feeling heavy on your face. The product’s launch made waves in the beauty industry, earning loyal customers who swear by it.
But what sets IT Cosmetics apart is its commitment to inclusivity, diversity, self-love and kindness as core values – something very rare in an industry known for unrealistic beauty standards. Jamie’s vision was to create products for women of all ages, ethnicities, sizes, abilities- everyone deserves access to feel beautiful inside out without stigma or judgment.
IT Cosmetic’s diverse make-up models perfectly embodies this mission statement- They have male models featured wearing eyeliner; they even put acne-prone models on their ads – celebrating all kinds of faces without any discrimination.
Jamie Kern Lima’s journey of starting IT Cosmetics from scratch and seeing her company become a multi-billion-dollar industry proves the power of believing in one’s vision. Her brand empowerment, inclusivity, and self-love have inspired an entire generation to be comfortable in their own skin by celebrating uniqueness rather than shying away from it.
Step-by-Step: How to Achieve Flawless Skin with IT Cosmetics by Jamie Kern Lima
As someone who has struggled with skincare issues for a long time, I can tell you that finding the right products and routine is crucial. It can make all the difference in achieving flawless skin! That’s where IT Cosmetics comes in. Founded by Jamie Kern Lima, this brand is all about creating makeup and skincare that doesn’t just mask problems—it solves them.
If you’re ready to get serious about your skin, here’s a step-by-step guide to using IT Cosmetics products.
Step 1: Cleanse
The first step to clear skin is always cleansing! Start by using one of IT Cosmetics’ cleansers. For my oily skin, I love the Confidence in a Cleanser. It removes dirt and oil without stripping my face of essential moisture. If you have dry or sensitive skin, try the Mild Gentle Cleanser.
Step 2: Exfoliate
Now it’s time to slough off any dead skin cells that might be clogging up your pores. The Bye Bye Pores Leave-On Solution is perfect for this—just apply it with a cotton pad after cleansing. Its blend of AHAs, BHAs, and PHAs will gently exfoliate your skin while also unclogging your pores!
Step 3: Treat
Depending on your specific needs and concerns, IT Cosmetics has a range of specialized treatments worth investing in!
For example, if you’re looking to diminish fine lines and wrinkles around your eyes or forehead,
try out their Confidence in an Eye Cream or Secret Sauce Anti-Aging Moisturizer.
For those who may struggle with discolouration or sun spots caused by UV rays may opt for the CC+ Cream Illumination SPF50+, which contains light-reflecting pigments to give you instant luminosity!
Step 4: Moisturize
Moisturizing should be part of everyone’s daily skincare routine—even people who are prone to oily skin! IT Cosmetics has a variety of moisturizers to choose from, but for me personally, the Secret Sauce Anti-Aging Moisturizer is amazing. It’s enriched with collagen and hyaluronic acid and does an excellent job of keeping my skin hydrated all day long.
Step 5: Protect
Last but certainly not least—sunscreen! Applying sunscreen daily is perhaps the easiest and best way to prevent wrinkles, discoloration or worse, skin cancer. The IT Cosmetics Your Skin But Better CC+ Cream SPF 50+ delivers everything you want in a daily sunscreen. Its lightweight formula provides broad-spectrum protection while also offering flawless coverage!
So there you have it—a step-by-step guide to achieving flawless skin with IT Cosmetics by Jamie Kern Lima! With these products and routine in your arsenal, you’ll be well on your way to healthy, glowing skin that lasts.
FAQs: Everything You Need to Know About Jamie Kern Lima and IT Cosmetics
If you’re a beauty enthusiast, there’s no way you haven’t already heard the name Jamie Kern Lima or IT Cosmetics. The beauty mogul started her journey from being a news anchor with rosacea-prone skin to creating one of the most inclusive and widely loved makeup brands in the world.
In case you still have questions about Jamie Kern Lima and her brand, we’ve put together a list of FAQs that will answer everything you need to know.
Who is Jamie Kern Lima?
Jamie Kern Lima is the co-founder and CEO of IT Cosmetics. She graduated from Washington State University and worked as a news anchor before starting her own brand. She is also known for being an advocate for inclusivity in the beauty industry.
What inspired Jamie to start IT Cosmetics?
Jamie suffered from rosacea-prone skin, which led her to try countless makeup products but never finding one that worked for her. This inspired her to create a line of highly effective makeup products that would work for all skin types and shades.
What makes IT Cosmetics different from other makeup brands?
IT Cosmetics is known for its highly moisturizing formulas that effectively cover redness, dark circles, blemishes, and hyperpigmentation without settling into fine lines or looking cakey. Also, it offers shades suitable for all skin tones, textures, undertones, age groups or skin concerns individual has.
What are some popular IT Cosmetics products?
Some of their best-selling products include:
– CC+ Cream (color correcting cream)
– Bye Bye Under Eye Concealer
– Superhero Mascara
– Your Skin But Better Setting Spray
Does IT Cosmetics test on animals?
No, IT Cosmetics does not test on animals nor work with suppliers who perform animal testing.
Is IT Cosmetics vegan?
While not all of their products are vegan (as some contain animal-derived ingredients like beeswax), they do have a significant number of vegan offerings.
Where can I buy IT Cosmetics products?
IT Cosmetics products are available online, in specialty stores like Sephora and Ulta, as well as department stores like Macy’s.
In conclusion, Jamie Kern Lima and IT Cosmetics have revolutionized the beauty industry by focusing on inclusivity and highly effective formulations. Whether you’re someone with sensitive skin or not, IT Cosmetics has something for everyone. Their high-quality products combined with their cruelty-free and vegan practices make them a true leader in the world of beauty!
Top 5 Facts that Make Jamie Kern Lima’s IT Cosmetics Stand Out in the Beauty Industry
Beauty industry is the theatre of cutthroat competition with countless brands vying for a spot in the spotlight. It takes something special, something exceptional to stand out from the crowd and make an impact. And IT Cosmetics by Jamie Kern Lima, does just that! Jamie’s vision and passion for helping women feel beautiful and confident has been the driving force behind this brand’s success.
Here are top 5 reasons why IT Cosmetics stand out from the rest in the beauty industry:
1) Innovative Products:
Many beauty brands claim to offer innovative products but few actually deliver on that promise. Fortunately, IT Cosmetics is not one of them. The brand offers several unique products that feature groundbreaking formulas, exceptional results, and show-stopping packaging. For instance, their Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ delivers flawless coverage while moisturizing skin deeply; Perfect Lighting Technology™ combined with Skin Loving Ingredients make it great at blurring imperfections leaving skin looking radiant throughout the day.
2) Inclusive Branding:
IT Cosmetics has set itself apart by focusing on inclusivity and diversity when it comes to its target market. Rather than targeting merely a certain demographic or age group, their branding is created around empowering people of all ages, skin types & color: their range includes products like Your Skin but Better CC Cream + Skincare – this boasts an impressive shade range (12 shades), formulated to suit any skin type or tone regardless of ethnicity.
3) Passionate Purpose
What sets IT Cosmetics as admirable within the beauty industry isn’t just its near-perfect product reputation or cult following among fans but its purpose-driven values–actually caring about what they do! Founder Jamie Kern Lima’s vision was born from her own frustrations with finding makeup suitable enough to camouflage her rosacea without compromising on skincare health; she then dedicated herself to creating a line of cosmetics exclusively designed for those who share similar struggles — struggling with uneven discoloration and problematic skin. This compassion for people inspires the brand’s ethos, which is centered on empowering confidence in anyone who uses their products.
Accessibility is vitally important when evaluating a beauty brand, and IT Cosmetics showed that it’s at the top of this aspect. IT Cosmetics gained its prominence not only for product quality but because they’re available to consumers in several different places. The products can be purchased online from the comforts of the customers’ homes, or they can also shop in-person within stores (e.g., Ulta Beauty).
5) Partnerships with Skincare Professionals
IT Cosmetics has partnered with skincare professionals such as plastic surgeons and dermatologists providing them with an extra edge on formulating gentle, effective formulas suitable for sensitive skin without compromising on results. Soothing textures like Confidence in a Cream Moisturizer combined with skin-enhancing ingredients make their offerings perfect picks for individuals dealing with any skin issues or concerns .
In conclusion, IT Cosmetics are more than deserving of being celebrated beyond just their impeccable marketing campaign or packaging because they offer something truly transformative and innovative: quality products aligned with ethical business practices that cater to a wide range of consumers regardless of race, age or gender. We can’t wait to see what Jamie Kern Lima and her team do next!
Behind the Scenes with Jamie Kern Lima: The Secrets to Her Success with IT Cosmetics
Jamie Kern Lima, the co-founder of IT Cosmetics, is a true inspiration when it comes to chasing your dreams and turning them into reality. What makes her story even more interesting is how she started out as a news anchor who struggled with rosacea and couldn’t find makeup that would give her coverage. Fueled by this frustration, she decided to take matters into her own hands and create a line of beauty products that catered to people like her.
But starting a business from scratch is no easy feat, especially in such a competitive industry. What sets Jamie apart are the secrets to her success – the behind-the-scenes practices that have helped turn IT Cosmetics into a billion-dollar brand.
Firstly, Jamie emphasizes the importance of authenticity in everything you do. From the ingredients used in their products, to their marketing campaigns and partnerships, everything has been carefully thought out to reflect IT Cosmetics’ core values – inclusivity, confidence-building, and problem-solving for all skin types.
Secondly, Jamie’s willingness to break boundaries has always been at the forefront of IT Cosmetic’s success. When it came time for packaging development early on in their journey as well as their latest website redesign during a pandemic-induced shift towards ecommerce sales growth; Jamie knew there was an opportunity here to change things up & offer something different than what every other cosmetics company was doing: unique functionality paired with aesthetics.
Additionally, while running any successful business demands strategy and hard work but for Jamie kindness stands out as particularly important which has led numerous initiatives including developing human resources programs focused on building trust between teams.
Underneath all these strategies however lies one more quality- determination; not quitting when the going gets tough since rebounding after failure or bad times –– from tweaking formulas mid-launch (or sometimes altogether nixing them) or fighting tooth-and-nail over packaging – gives us insight about passion-led perseverance required for entrepreneurship.
Finally then we can conclude, Jamie Kern Lima’s story inspires us to chase after our dreams with authenticity and determination, taking calculated risks while not forgetting the importance of being kind. With these values guiding her as she continues to grow IT Cosmetics – we can only anticipate more larger than life moments to come from this powerhouse woman!!
Discover the Power of Confidence with Jamie Kern Lima’s IT Cosmetics Lineup
Confidence is key when it comes to beauty. When we feel confident, we radiate beauty and positivity from the inside out. This is where Jamie Kern Lima’s IT Cosmetics lineup comes in – she has created a range of makeup and skincare products that not only enhance our physical features but also boost our inner confidence.
Jamie Kern Lima, the founder of IT Cosmetics, started her brand with a clear mission: to make every woman feel beautiful and confident. She struggled with her own skin insecurities for years and was tired of feeling like she had to wear a full-face of makeup to feel put-together. So, she set out to create products that could help women like herself achieve their best selves without feeling overwhelmed.
The IT Cosmetics lineup includes everything from complexion-perfecting foundation to waterproof mascara, all infused with high-quality ingredients that are gentle on even the most sensitive skin types. What sets these products apart from other beauty brands is their ability to adapt to various skin concerns and tones, making them universally flattering for every woman.
One standout product from the IT Cosmetics lineup is the CC+ Cream with SPF 50+. This multi-tasking cream provides full coverage while also hydrating and protecting your skin from sun damage. It’s perfect for those days when you want flawless-looking skin but don’t have time for a full makeup routine.
Another must-have product from this brand is the Superhero Mascara. Its wand design helps lengthen and volumize even the tiniest lashes, giving you an instant confidence boost as soon as you apply it.
But what truly sets IT Cosmetics apart from other brands is its message of inclusivity and self-love. They celebrate diversity by creating products that cater to different ethnicities and skin types which will make every woman feels seen & appreciated. The brand encourages women everywhere not only through its inclusive marketing campaigns but through giving back towards cancer research programs; they donate 10% of their product sales to these causes.
In conclusion, Jamie Kern Lima’s IT Cosmetics lineup has the power to transform not only someone’s outer appearance but also their inner confidence levels. By promoting inclusivity and self-love, her products are a catalyst for empowering women everywhere to own their beauty and let it shine from within. So, go ahead and give these products a try, discover the power of confidence in yourself and watch that confidence hold you steady no matter what may come your way.
Table with useful data:
|Founder||Company Name||Year Founded||Headquarters|
|Jamie Kern Lima||IT Cosmetics||2008||Jersey City, NJ|
Information from an expert:
Jamie Kern Lima’s passion and dedication has made IT Cosmetics a world-renowned brand. With her 15 years of experience in the beauty industry, she has revolutionized the makeup game by introducing innovative products that cater to every skin type and tone. Her belief in celebrating individuality and promoting self-confidence is reflected in IT Cosmetics’ diverse range of makeup and skincare products. Jamie’s expertise in creating high-quality, effective, and cruelty-free cosmetics has earned her recognition and admiration from customers worldwide, making IT Cosmetics a go-to destination for beauty lovers everywhere.
Jamie Kern Lima, the founder of IT Cosmetics, started her brand in her living room in 2008 after struggling to find makeup products that worked for her own sensitive and problematic skin. Her company was acquired by L’Oreal in 2016 for $1.2 billion, making Kern Lima one of the richest self-made women in America.